Theatre Management 16

The 16th chapter of this book is about Advertising and the Sales Campaign. Advertising is the most expensive endeavor a theatre company may face and no theatre company ever has enough money for the amount of advertising it would like. This chapter also lost me a bit in some areas, because there is a lot to consider when working on an advertising campaign. This chapter should come in handy, however, for when I start to work on my project to pitch an advertisment opportunity to a local business for an upcoming show. I also liked the photos provided of famous theatrical or show logos; I was able to recognize and remember a great deal of them. This would indeed be a great book to own if someone were to go into theatre management; it goes into great detail about everything.