Theatre Management 14

The 14th chapter of this book discusses Marketing. The book describes Marketing as involving "all the functions required to get goods or services from the production stage to the final user." I thought that this was a very good definition and thoroughly describes what Marketing is. This chapter was also kind of interesting to me. Once we got away from all of the complicated money stuff, I started to like this book more. I can kind of understand Marketing more than other areas of management and would probably go into this portion of it, if I were to chose it as my career path. The aspect of Marketing that I would not like, however, is research. I am not fond of research and would not like to do a whole lot of it. I also do not like telemarketing; I once had to make phone calls for Barack Obama's Presidential Campaign and I absolutely hated calling up strangers and bugging them.