Theatre Management 15

The 15th chapter of this book is called Publicity and Media Relations. It discusses the importance of these two things in managing a theatre company. Of course, the main objective of publicity is to gather a large and supportive audience. If publicity is done correctly, it will branch further out than just that; the audience will soon turn into monetary donors. The chapter goes into detail about how to develop a publicity plan; and also about the promotion office, whose job it is to dispense information for the good of the company. This chapter would be a very helpful one to have while dealing with promotion and publicity. It gives a lot of good pointers on how to be success and also hands out a few ideas to get a company started on this.